The home showroom
To support the launch of the Lincoln Aviator 2020, we built the region’s first Snapchat world lens for a car, giving users a brand-in-hand moment from the comfort and convenience of their own home.
Our objective was to support the brand campaign and act as a catalyst for booking test drives. The lens gave users an immersive and interactive opportunity to experience the car in various colours, hear the sound of the engine and imagine what it would look like in their driveway!
The activation averaged a massive 38 seconds of play-time with the user, which is more than double the average play-time for a lens in the MENA region!